Friday, April 06, 2007

Our New Press Release

Art as an Accessory: New Customizable Purse Allows Crafters to Display Creativity
Changeable Art Purse” clearly reveals
crafters’ artwork and passions
Pursue Your Art has created an innovative “changeable art purse” that allows crafters, artists and entrepreneurs to creatively display artwork, artist trading cards, photos, promotional materials, and more. Available in 8-pocket and 2-pocket styles, the purse’s unique design features clear vinyl pockets that hold slip-in artwork pieces. The pockets make it easy to update instantly for any fashion occasion. It’s “changeable art” that you wear as an accessory.

Starting with a precut blank pulpboard base (available in black or cream), crafters can create distinctive art pieces to insert into the purse’s high-quality vinyl frame. You can work with a variety of artistic mediums – decorative papers, photos, fabric, paints, stamps, and even digital artwork. Build your artwork on the blank panels and pocket cards; slip them inside the frame, and go. Additional sets of panels and pocket cards are available to create a variety of looks using the same purse body.

Pursue Your Art! founders Mary Welch and Erin Mueller offer the following purse theme ideas:
  • Print family photos and slip into the pockets in front of a cheerful print background. Tip:Black& White photos make the purse POP!)
  • Decorate panels with papers and embellishments related to an upcoming holiday.
  • Print out reduced scans of children’s artwork to highlight a special artist in your life.
  • Create samples featuring products you sell as an independent consultant. Store business cards in one of the pockets for easy access (and word-of-mouth advertising).
  • Gather memorabilia from a school or military career and take along to special ceremonies.

Pursue Your Art! offers a gallery of customers’ creations at their website, The founders also maintain a blog with frequently updated tips and ideas for using the purse:

About Pursue Your Art!Founders (and friends) Mary Welch and Erin Mueller admit their purses should come with the warning, "Do not use if you don't want to talk to anyone or you don't like compliments". They formed their business in 2006, and now operate from satellite offices in Thiensville and Mukwonago, Wisconsin.


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